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Welcome to the first episode of Don’t Write That Book, where AJ Harper and Mike Michalowicz will share their journey as authors, with plenty of tips and earned wisdom from their decade and change of co-writing best-selling books together.
In this episode, they’ll talk about the mindset shift that they wish all authors would make, from thinking a book is only a “better business card” to knowing that it requires time and careful consideration to write a must-read, a book that can truly change a reader’s life. You’ll also hear about how they met and started writing game-changing books.
They’ll share their fundamental belief that if the reader is the focus, it can answer every question you have about writing a transformational book. From this core value, they’ll explain how this helps authors meet their reader where they are. You’ll learn how the “reader first” mindset can help writers filter content and draft a transformational outline, and even help in marketing.
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“Authorship gives us this super intimate access to a reader. It is such a privileged position that we are in as authors, because a reader will explore their most challenging, deepest, most secret, perhaps even darkest moments with you, because it’s a one-way passive experience.”
— Mike Michalowicz
“People will buy, read, and most importantly finish your book if you do this, because they will trust you. And then they will rave about your book to everyone they know.”
— AJ Harper
