DON'T WRITE THAT BOOK PODCAST
Your personal guidebook to penning your way to a bestseller!
The “Don’t Write That Book” Podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, demystify all aspects of creating and releasing your book, offering insights drawn from their own journey. This podcast will be your safeguard against writing THAT book.
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In this episode, AJ and Mike break down all the steps authors should take in a longer launch period.
In this episode, Mike and AJ discuss how to keep your book front of mind when life gets hard.
In this episode, Mike and AJ share all that authors should consider when determining their publishing path.
In this episode, Mike and AJ discuss how to ensure prescriptive nonfiction books actually fulfill their promise.
In this episode, AJ and Mike discuss potential problems in publishing and how to avoid mistakes.
In this episode, AJ and Mike highlight the importance of public readings of authors’ must-read books.
In this episode, Mike and AJ celebrate the launch of their latest book, The Money Habit.
In this episode, Mike and AJ discuss the importance of structure in developing a must-read book.
In this episode, AJ and Mike break down the organization needed to juggle multiple book projects.
In this episode, AJ and Mike share everything they know about obtaining sponsors for books.
In this episode, Mike and AJ discuss the importance of writing supportive content.
In this episode, AJ and Mike explain how authors can know when they’ve completed specific tasks with marketing.
In this episode, AJ and Mike explain how authors can know when they’ve completed specific tasks.
In this episode, AJ and Mike share their emotional experiences when writing their must-read books.
In this episode, Mike and AJ discuss Mike’s new TV show, The Four-Minute Money Maker and its impact on authorship.
In this episode, Mike and AJ discuss the pros and cons of giving Amazon exclusive rights to your book.
In this episode, AJ and Mike discuss areas of authorship they wish they’d known before they launched their careers.
In this episode, AJ and Mike share ways to connect with other authors to expand readership and more.
In this episode, Mike and AJ share ways to communicate effectively with editors at their publishing house.
In this episode, AJ and Mike discuss how to structure co-author partnerships from writing to editing and even royalties.
In this episode, Mike and AJ talk about the differences men and women experience in publishing.
In this episode, AJ and Mike share tips on making the back cover copy of a book stand out.
In this episode, Mike and AJ answer a listener’s question on marketing and how to enlist help.
In this episode, AJ and Mike discuss all the ways authors collaborate with others.
In this episode, Mike and AJ share ways authors can increase the life of their books.
In this episode, AJ shares her philosophy on core message and how authors can develop one for their book.
In this episode, AJ and Mike discuss the ethics behind using AI in writing must-read books.
In this episode, Mike and AJ discuss how authors should build their speaking careers.
In this episode, Mike and AJ catch listeners up on the state of production for their forthcoming book, The Money Habit.
In this episode, Mike and AJ discuss what authors can do when a similar book is published.
In this episode, Mike and AJ discuss all the books they’d write if there were no barriers.
In this episode, Mike and AJ offer several alternatives for book sales outside of Amazon.
In this episode, Mike and AJ discuss publishing scams, how to spot and avoid them.
In this episode, AJ and Mike detail the reality behind writing and publishing timelines.
In this episode, Mike and AJ explain how to use graphics and figures in manuscripts with the reader’s needs first.
In this episode, Mike and AJ discuss the importance of taking breaks from writing projects.
In this episode, Mike shares with AJ his marketing plan for The Money Habit.
In this episode, AJ walks Mike through the four stages of developing a Reader Statement.
In this episode, AJ and Mike discuss launching and leveraging a book-centric podcast.
In this episode, Mike and AJ breakdown AJ’s accessibility editing pass and what all that includes.
In this episode, AJ and Mike explain what all book development encompasses and why it matters.
In this episode, Mike and AJ offer straight-talk about bestseller lists and how they’re selected.
In this episode, AJ and Mike discuss ways authors can be more inclusive to their readership.
In this episode, Mike and AJ discuss post-reader engagement for keeping your book top of mind with readers.
In this episode, AJ and Mike discuss what trade reviews are and how to get them.
In this episode, AJ and Mike have an inspirational conversation about purpose.
In this episode, Mike and AJ define what a career author is and the mind shift needed to own it.
In this episode, AJ and Mike discuss due diligence and giving credit, using Mel Robbins and Let Them as an example.
In this episode, Mike and AJ talk about all the tech and tools they use to write their books.
In this episode, AJ and Mike describe the ideal author and book-centered website.
In this episode, AJ and Mike explain marketing runways and why they matter.
In this episode, Mike and AJ discuss the tool used throughout the writing process and beyond for their must-reads.
In this episode, AJ and Mike offer advice on how authors can show their community respect.
In this episode, Mike and AJ define substantive editing and describe the working process.
In this episode, AJ and Mike guide listeners through writing difficult and emotional experiences.
In this episode, AJ and Mike define advanced reader feedback and illustrate ways to use it for editing and marketing.
In this episode, listeners will gain insight on how to gather and use research in their must-reads.
In this episode, AJ and Mike talk about the fears published authors often experience with Book Two.
In this episode, AJ shares what she’s learned is the biggest barrier for authors’ success.
In this episode, AJ and Mike discuss their forthcoming book, including bonus content.
In this episode, Mike and AJ discuss potential safety concerns for authors and how to protect oneself.
In this episode, Mike and AJ deep dive into developing and performing keynotes based off your book.
In this episode, Mike and AJ define and discuss derivatives of original works.
In this episode, authors will learn everything they need to build their marketing assets.
In this episode, Mike and AJ share their authorial plans for the coming year.
In this episode, authors will learn how to connect with their ideal reader’s “page one” desire, the secret for how you can keep readers reading.
In this episode, AJ and Mike define inner critic trolls and what authors can do to combat them.
In this episode, Mike and AJ debate the pros and cons of both Amazon ads and a TikTok presence.
In this episode, AJ details her editing process of meeting the reader where they are, every step of the way.
In this episode, AJ and Mike talk about the importance of staying connected with fellow authors.
In this episode, learn how to collect data that may be relevant to your current project or useful down the road.
In this episode, Mike and AJ have another candid discussion about their writing process as they dive into their next book.
In this episode, Mike and AJ discuss live book launch events and if they’re worth the expense.
In this episode, Mike and AJ address readers’ doubts and criticisms and how authors can get ahead of them.
In this episode, listeners will learn how to use their books to create new and engaging content.
In this episode, Mike and AJ are back talking about how to close a book, including what elements make it a must-read.
In this episode, AJ and Mike share everything that a good introduction should have and what makes a bad intro flop.
In this episode, listeners will learn Mike and AJ’s tips for time management as full-time authors.
In this episode, Mike and AJ discuss the oft-asked question about “am I qualified to write this book?”
In this episode, AJ and Mike will focus on authorial voice, what it is and how to develop it.
In this episode, Mike and AJ discuss publishing contracts and everything authors should know before they sign.
In this episode, AJ and Mike map out their next book's writing and editing schedule.
In this episode, you’ll learn about endorsements, how to get them, and how to make them work for you.
In this episode, Mike and AJ will share which books they’re writing next and why.
In this episode, AJ shares all the ways she has monetized her book and explains why she chose them.
In this episode, Mike breaks down all the ways he has monetized his books over his career.
In this episode, AJ and Mike share how to work with a ghostwriter—and spot the red flags.
In this episode, Mike and AJ discuss the importance of front loading the good stuff to keep readers engaged.
In this episode, AJ and Mike break down the important work your Chapter One must do: meet the reader where they are.
In this episode, AJ and Mike expose the truth about Amazon best seller status and what authors should focus on instead.
In this episode, AJ and Mike discuss what could lead an agent or publisher to pass on a manuscript.
In this episode, AJ and Mike break down how they track marketing data and how to apply to future marketing endeavors.
In this episode, you’ll learn why writer's block isn't real, and what it took for AJ to learn this truth.
In this episode, Mike and AJ share that authorship isn’t a zero-sum game. Collaboration with other authors fosters readership for all.
In this episode, AJ and Mike have a conversation about how to choose the next book project.
In this episode, AJ and Mike walk the listener through securing foreign translation rights.
In this episode, AJ and Mike debate the merits of pre-orders and whether or not authors should try to get them.
In this episode, AJ and Mike will break down how to maximize an interview to get to the good stuff.
In this episode, Mike and AJ discuss the use of personal story for prescriptive nonfiction.
