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In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.
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“Asking me to read your entire book so I can figure out a way to market your book for you is a massive burden. No assets, no materials, and there’s no rapport. [That ask will] go right into the bin.”
—Mike Michalowicz
“Without marketing assets, you can’t promote the book. If you have nothing, it’s harder for you to promote it. It’s also harder for other people to promote it. It’s harder for the media to write about you and talk about you. It’s harder for you to take advantage of opportunities. It’s hard for you to do almost anything related to your book.”
—AJ Harper
