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In this episode, Mike kicks over the soap box for one of AJ’s rants. She’ll share what she knows is the biggest barrier for authors of prescriptive nonfiction’s success, and not only that, she’ll explain how they can avoid making the same mistake. It’s shockingly simple, and yet it’s the most common mistake she sees in authors throughout her career as an editor and teacher.
Even better, she’ll give you clear instructions on how to avoid making this same mistake.
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“I think that’s the underlying lesson here is this, the search for getting it right, so to speak. We don’t want to waste time because we want to follow script. We want to pass the teacher’s test. And the reality is just get it out, test, experiment, play as a laboratory that you’re in.”
—Mike Michalowicz
“You want to know if it will work before you’ll even try it. You are intellectualizing the creative process.”
—AJ Harper