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In this episode, Mike and AJ explain what advanced reader feedback is, how to get it, and more importantly, what to do with it. AJ shares case studies from several of her students and how they used their reader feedback to build marketing assets, hopefully to serve as inspiration to you! Mike wraps up the episode with an incredibly exciting bit of news, one that rhymes with “schmelevision.” You’ll have to listen to the end to learn what that is!
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“I like the idea of a book club approach to getting feedback, a conversation.”
—Mike Michalowicz
“In addition to providing inside for editing, I want to encourage people to think about how can you do these things in advance to build marketing momentum. You can literally create marketing assets from advanced reader feedback.”
—AJ Harper
