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In this episode, AJ explains to Mike what a Reader Statement is and how authors can come to their own statement. They discuss the statement for Mike’s new book, The Money Habit, and even talk about how you can use this statement to get in front of agents and publishers and even in marketing materials. It’s not what you’re writing about, it’s who your book is for and how to solve their chief concerns.
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“I developed this for myself so that I had a good filter and compass while I was working on a book. Without that clarity, it’s actually really hard to write a good book.”
—AJ Harper
“If I’m not clear on who I’m writing for, I can see this being a trap for the author. I’m not connecting with them where they are.”
—Mike Michalowicz
