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In this episode, Mike and AJ break down the strategy for parlaying writing books into a successful speaking career. Mike gets granular with pay structure, expectations from audiences, and where he believes speakers go wrong in their career. They also have a mini debate on whether organizers should bulk buy your book or if speakers should compel the audience to make a purchase live, and why.
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“I wish authors engage with people; you’re gonna move more books and change more lives.”
—AJ Harper
“I wish more authors understood that speaking is a performance.”
—Mike Michalowicz
