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In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board, and give listeners tips on how to refine their book’s core message.
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“It’s the fundamental shift in thinking, the main thing they need to understand for change to happen.”
—AJ Harper
“Oh, so it’s the fundamental, or foundational truth the whole book is built upon.”
—Mike Michalowicz
