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In this episode, AJ and Mike address some important dos and don’ts for back cover copy. If you didn’t know back covers were so important, now you do! They’ll walk through some cautionary tales, offer ways to increase your visibility and connection with your reader, and even explain what authors should consider when publishing a paperback versus a hardback with a dust jacket. See? There’s a lot to talk about!
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“It should be a short bio, and if you have the goods, it should be one sentence.”
—AJ Harper
“You see people try to cram everything back there, using teeny tiny fonts, it’s overwhelming.”
—Mike Michalowicz
