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In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one that they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!).
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“I really felt my authors have great stories, beautiful prose. They should have a reading.”
—AJ Harper
“People who don’t write books are fascinated by people who do.”
—Mike Michalowicz
