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In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter, and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.
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“The main reason to have a long runway for your launch is to have the time it takes to develop and nurture relationships with those who will help you sell your book..”
—AJ Harper
“For The Money Habit, we started the marketing planning 24 months–literally 24 months ago, two years in advance of this, and we’re still feeling the crunch, like, oh, we wish we had another six months to get this out.”
—Mike Michalowicz
