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In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.
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“You’re not going to be able to do all the things so you need to be very clear on what are the critical pieces to focus?”
—AJ Harper
“Make it super practical: what are the five things you can do in those few months?”
—Mike Michalowicz
