Episode #148

Don’t Sleep on Panel Discussions as a Marketing Tool

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About the episode

In this episode, Mike and AJ discuss panel discussions and why too many authors are not utilizing them. Panels are easier than solo talks and are often easier to get, but have been overlooked lately. They both share their experiences with them and why the invitation to discuss benefited their books more than simply talking about them.

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Show Highlights

“I can do this. That’s what my internal goal is.”

—AJ Harper


“You love people into being. And, and you don’t even know when you’re doing it.”

—Mike Michalowicz

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