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AJ and Mike discuss how to handle your book blowing up in your face this week. In this episode, your favorite author co-hosts break down the devastating but necessary process of realizing a part of, or your whole book, simply isn’t working. Mike and AJ share their personal experiences and stories behind their own books and concepts “blowing up” and how they survived it.
“The shift that is actually foundational for them is something else I say all the time, which is that a book is not about something, it’s for someone. That’s the real shift that needs to happen so that I can teach you all the stuff, because you have to stop thinking about what it’s about and start thinking about who it’s for.”
—AJ Harper
“A lot of people do these, revised and expanded editions and they just add a chapter and don’t do anything else. You and I, it’s back down to the studs.”
—Mike Michalowicz
