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On this week’s episode, Mike and AJ discuss when your book launch is a complete disappointment. The pair break down all the different kinds of disappointments and flops that can occur during your launch and how to handle those. At the end of the day, something will likely go “wrong” and all you can do is your best.
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“It’s just that in the editorial process, we sometimes quiet our own voice because we try to make things work.”
—AJ Harper
“Stick with it… Some books have their greatest success months or years or even a decade or more after that launch period that we’re putting everything into. So stick with it. Great books need great marketing for life.”
—Mike Michalowicz
