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It’s not always sunshine and roses… On this episode of DWTB, AJ Harper and Mike Michalowicz discuss the challenges and lessons learned from their least successful book, Surge. How could this book tank, after the astronomical success of Profit First? (Hint: you’ll find out!) You’ll also hear about the mindset shifts they both had to make to keep working together because this episode details their never-before-spoken-about partnership break.
(Spoiler alert: they got the band back together.)
The failure of Surge reinforced for AJ and Mike that they must stick to their rules, or as AJ calls them, their Immutable Laws when writing transformational nonfiction. Listen to the episode to learn what some of those rules are!
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“Put it back in the oven. Put it back in the oven. And I’m like, “It’s good enough.” That’s the let’s move this along component. And that’s where the balance, I think, is between perfectionism and moving along. And I simply know now I’m mature enough to know it ain’t ready. Keep going until we get AJ saying, “It’s hot.”
– Mike
“This is like our therapy session. I hope that listeners hear that we did things wrong. The number one thing is, what do your readers need next? That’s where everything went kaflooey.”
– AJ
