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“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.
They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.
(They even throw in some bonus insider baseball knowledge about crucial steps in publishing many who opt to self-publish skip, steps that are a dead giveaway the author is a newbie.)
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“I think self publishing has advanced so much that if done right, you can create a book that is indistinguishable from a mainstream published book, but you have to do it right.”
—Mike Michalowicz
“The self-publishing industry has so warped the knowledge base that we don’t even understand what are the steps? How many editors do we need? What’s the process? We assume if we can get it done in 30 days or a week can’t be that hard. So we skip all this stuff that we don’t even know we’re skipping.”
— AJ Harper
