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In this episode of Don’t Write That Book, Mike and AJ do a deep dive into how to title your book to appeal to your ideal readers. With so many misconceptions about what makes a good title, it’s no wonder many authors get stuck—stuck trying to come up with a title or stuck with a title that hinders discoverability. AJ shares her framework for brainstorming titles based on your book’s fundamentals and Mike reveals his hacks for memorable titles. You’ll also learn about the job of a subtitle in and hear about Mike and AJ’s title successes and failures.
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“I think interesting about a title is you can start owning a space. A unique title like The Pumpkin Plan, that, at least in my case, allows people to belong to a community. They use that title to say, I’m part of this community. I’m a Pumpkin Planner.”
– Mike Michalowicz
“There is a good reason why it’s okay for you to start with a title that you love, that you came up with in the shower or in a conversation or whatever, because it’s motivating to you. It feels real, it feels exciting, and it propels you forward so that you can actually start the process. That’s good. Hang on to that title to get you moving. You’re probably going to ditch it, or your publisher is going to make you ditch it, which happens a lot.”
– AJ Harper
“You love your title. You think you could never part with it. You will love the next title.”
– Mike Michalowicz
“I remember I said to you, you must swear a blood oath that I will make this title work.”
– AJ Harper
