Each year, roughly four million books are published. Four million. Considering that staggering number, how can an author hope to make it—make a living, make their mark, make a difference?
First and foremost, by avoiding the “better business card” and other shortcut approaches to writing and publishing a book.
In their podcast, Don’t Write That Book, writing partners Mike Michalowicz (Profit First, Clockwork, The Pumpkin Plan, and more) and AJ Harper (Write a Must-Read) offer a rare behind-the-scenes look into what it really takes to write a must-read book—and sell the heck out of it. Building on their decades of experience in publishing, Mike and AJ share frank conversations and deep dives about every aspect of authorship in the hopes of inspiring you to write a better book—the book you were called to write.
Subscribe now and listen now on Apple Podcasts, Google Podcasts, Audible, Spotify, or Pandora.
Your podcast hosts
CO-host
mike
michalowicz
Mike Michalowicz is the critically acclaimed author of Profit First, Clockwork, The Pumpkin Plan, and other popular business books. His life’s mission is to eradicate entrepreneurial poverty. In 2008, Mike self-published his inaugural release, The Toilet Paper Entrepreneur, garnering invaluable insights into what it takes to write, publish, and promote books. Subsequently, he joined forces with Penguin Random House to publish multiple books including his bestseller, Profit First. With a deep understanding of the intricacies of authorship, Mike gets what it takes to be successful at the craft. Mike and his co-writing partner, AJ Harper, created the “call-it-as-it-is” podcast, Don’t Write That Book, to aid the new and established authors alike.
CO-host
AJ
harper
AJ Harper is an editor and publishing strategist who helps authors write transformational books that enable them to build readership, grow their brand, and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with hundreds of authors, from newbies to New York Times bestselling authors with millions of books sold. AJ teaches her method in Top Three Book Workshop and the Must-Read Editing Workshop. She is the Head Writing Coach for Heroic Public Speaking, the premier speaker training program created by Michael and Amy Port. She is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including Profit First. AJ is the author of Write a Must-Read: Craft a Book That Changes Lives—Including Your Own.