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In this second of two parts episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done,” this time with a focus on marketing. They detail what they think keeps authors from even getting started with marketing, give clear examples of what authors can do right now to get it going, and when enough is enough.
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“Ask yourself the question, what am I putting on hold by delaying this?”
—AJ Harper
“I think it’s fair to say an author is done with their website when they’ve secured their name as a URL, call themselves an author and share the basics of the book. If nothing else, do that.”
—Mike Michalowicz
