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In this episode of Don’t Write That Book, Mike and AJ share hacks and ideas they’ve developed over the years for a successful book launch. Not only will you hear one of the craziest stories from Mike yet, but you’ll learn how to create a plan for your own book launch, what’s crucial for it to be a success, and everything in between.
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“As an author, though, I believe we need to start our pre-launch marketing minimally a year in advance. Ideally a year and a half to two years in advance. Which, when I tell new authors this, they’re like, are you effing kidding me?”
—Mike Michalowicz
“Start engaging your community on the topic, not on your book, but the topic to start positioning yourself as an expert.”
—Mike Michalowicz
“I think also it’s important when you’re writing about the topic or testing the content that you’re also saying, “This is for my book.”
—AJ Harper
“This can all seem daunting, but everyone can do this one thing: leave reviews. Support authors’ next big thing. Build a network organically by supporting other authors.”
—AJ Harper
