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In this episode, Mike and AJ address another listener’s question about how to write and share supportive content for one’s must-read book. From planting your flag as the authority in your area of expertise to building your newsletter and circle of authorial friends to even launching a podcast, our team covers the what, how, and why every author should be creating content that supports their transformational books.
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“Publishing takes a long time, so this is a way to start talking about the teaching points in your book earlier.”
—AJ Harper
“If you want to stay up top on AI searches, you need to be putting out regular content to stay relevant.”
—Mike Michalowicz
