In this episode, AJ and Mike break down sponsorships for authors. Grab a pen and notebook, because this week is chock-full of how tos and details for any author, from nonfiction to memoir to fiction, to learn how to utilize the power of a sponsor to fund the book, the publication, the launch, and even ongoing programs, podcasts, and more. They hold nothing back!
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“If you have a sponsor that is well respected by your community, then the fact that they sponsored you gives you cache.”
—AJ Harper
“Authors want exposure to larger markets, and sponsors are looking for credibility; the author becomes the conduit for trust.”
—Mike Michalowicz