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In this episode, AJ and Mike discuss potential pitfalls in the publishing process. They’ll share experiences they wish they could do over or avoid completely, like having too large a first print run and inviting strangers into your home to talk about their big book idea when they’re secretly nude yogis. (It turned out okay, but yikes!) This is definitely an episode you won’t want to miss!
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“One of the biggest headaches I ever had with my publishing house was trying to change a cover, thinking it would be easy. It’s incredibly difficult.”
—AJ Harper
“Not understanding how print runs operate and knowing how to guestimate what that should be, can become a huge issue. No one wants an ‘Out of Stock’ message on launch week.”
—Mike Michalowicz
