Listen now
In this episode, Mike and AJ talk about the one thing your must-read book better do: deliver on its promise. It isn’t about making pie-in-the-sky promises but understanding your reader and what their chief concerns truly are. It’s about checking in along the way to offer tiny wins. And for the rest, you’ll have to tune in and give this week a listen!
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“It’s not a promise that happens someday if everything works out perfectly, it’s by the time they turn the last page.”
—AJ Harper
“With FIX THIS NET, I realized the promise I had was impossible for the reader, and had to rewrite from scratch.”
—Mike Michalowicz
