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In this episode, Mike and AJ debunk the weird myth that persists that authors can’t make a profit from writing a must-read. What’s the ROI on writing a prescriptive nonfiction book? Sure, there’s parlaying your book sales into speaking gigs, but this week our duo lays out ways that authors can increase their sales and generate real income. The ideas might surprise you! (And you’ll learn our duo’s desert island books, too.)
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“When I hear asks about ROI, I think it’s rooted in an insecure mindset about if they should be allowed to do this, write a book that matters.”
—AJ Harper
“Profitable to me is is a form of devotion; you’ve devoted yourself to authorship so that it’s your primary source of income.”
—Mike Michalowicz
