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In this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January, 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss!
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“A bonus offer is something that you’re giving readers in exchange for purchasing, usually multiple copies, but sometimes people give bonus offers even for one copy. So what’s different about your bonus offers this time around? ”
—AJ Harper
“So the more books you can sell in the beginning, the more early readers you’re gonna get and the more potential you’re gonna have. Super fans, they’ll start promoting.”
—Mike Michalowicz
