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In this episode, Mike walks AJ through THE MONEY HABIT’s launch day, a whopping twelve hours of special guests, marketing ideas and more. Not even technical glitches could stop the show! Well, they did, but they got everything back on track quickly, due to Mike’s intrepid team behind the scenes. Listeners will learn the tech used, how the parade of authors and guests were managed, and ultimately if Mike thought it was worthwhile.
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“So, for this event, it was all people of some sort of quote unquote influence in that way as opposed to readers?”
—AJ Harper
“Correct. The goal for the event was to find new listeners and build a new audience.”
—Mike Michalowicz
