Listen now
In this episode, AJ and Mike discuss a question they hear from new authors often: What’s the ROI (return on investment) in writing a book? They each define what they believe the key point is with different points of view on how to achieve that result. Should authors treat their book like a business proposition or a bonus to their business? Tune in to hear it from our dynamic duo to find out!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
“When you ask, ‘What’s the ROI of writing a book?’ to me, it’s a red flag because I know you aren’t thinking about the long game, three, five, ten years down the road.”
—AJ Harper
“For me when considering ROI, it’s when a book becomes self-sustainable; it’s generating more money than it costs to market it.”
—Mike Michalowicz
