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In this episode, AJ and Mike talk about all things special editions and why they might just increase your audience engagement. Special editions are dominated by fiction books, but why not non-fiction? AJ and Mike weigh the pros and cons and why polling your fanbase first is always the best strategy.
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“I feel like we can do this in nonfiction special editions. You just have to find the thing that’s gonna make people want it.”
—AJ Harper
“It’s not necessarily the content. It’s more about the presentation of the book itself.”
—Mike Michalowicz
