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In this episode of Don’t Write That Book, Mike and AJ continue to discuss the book launch process, with a focus on the week leading up to, the week of, and the week just after a book is released to the public, and everything an author should know.
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“Most authors actually just give up. They don’t launch and then they don’t post. There’s nothing. Just like they put the book out there and they’re like, why is no one coming?”
—Mike Michalowicz
“What’s interesting about a launch is there’s two spikes. There’s the day of, that’s the big one. And then near the end of the launch period, which we usually do two weeks later, is when we say, we’re shutting everything down and you better grab your offers while they’re available. We want to share it one last time. And there’s a second spike that happens.”
—Mike Michalowicz
“For my book, I chose to do a launch event, something that would provide value to readers but also showcase the authors I work with. And that just made sense for me.”
—AJ Harper
“People say live events don’t move books. But there’s nothing wrong with having a party to celebrate this major accomplishment and to thank the people. I think this is another thing to understand: Part of your launch is about gratitude.”
—AJ Harper
