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In this week’s episode, Mike and AJ cover a listener’s (shoutout Kathy) question: How to know when to move on after the book is complete? They share their own personal experiences with moving on when their launch is over and how to keep it alive after the fact. They also discuss how not to move on too quickly to your next project.
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“Because people get in their head that this is how much they’re gonna sell. And they get in their head what number means something… it’s almost never that.”
—AJ Harper
“Well, a sales number to me translates to impact. ’cause that’s actually people buying it. A list; it’s just for a blip of time.”
—Mike Michalowicz
