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This week’s episode covers all about pre-orders and when you can start getting orders in. Well, turns out you don’t need to wait for a pre-order link. Mike and AJ discuss their own experiences with taking orders before their books were even linked and other methods to start orders as early as possible.
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“I think you should start pre-orders as soon as you get, at a minimum, as soon as you have a pre-order link.”
—AJ Harper
“I think that presupposes that you also have community. And I think that’s a critical part. You gotta have some people that are already engaged…”
—Mike Michalowicz
