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In this episode of Don’t Write That Book, Mike and AJ continue to discuss launch strategies with a focus this episode on post-launch. You’ll learn about the reading slump, how to track sales from available sources, and why authors should connect with other authors to keep their books alive.
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“Why are people afraid to market their books? What I’ve seen in 18 years in publishing is that there is a feeling of ‘who am I to write this? Who is going to care about this?’ And they are paralyzed by fear.”
—AJ Harper
“What I found the best way to pitch a book in any scenario, how I do it, is I say I hope this information I shared with you has served you.”
—Mike Michalowicz
“After the book launches, there is a crickets phase. A reading slump. And most people give up on their book in that crickets phase.”
—AJ Harper
“I also ask people in my audiobook if they’re willing, would they be willing to give an honest review of this book? And I do it in the audiobook because then people hear it from your voice and they know it’s a genuine ask. And I tell them, my selfish reason is the greatest way for other entrepreneurs to discover this book is from an honest review. And if you think this book sucks, the world should know that too. I hope it served you..”
—Mike Michalowicz
