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Are you self-publishing your book and overwhelmed by the costs? Well, do we have a solution for you: Kickstarter! Now, this isn’t the solution for every book, but there are authors who have had great success using it. AJ and Mike discuss a recent Kickstarter success story and why this might be a tool you should utilize too.
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“Yeah, just I think just then realize that this is an opportunity when you do get a supporter, so an investor, in the Kickstarter, that that’s your opportunity to stay in touch with them, to build buzz about the book, to build relationships with those people, to to not see that as the end of it, but to see it as the beginning of a relationship.”
—AJ Harper
“[A case study] said more people donate once it passes the halfway point. So what you should do is pre raise at least half the funds in some capacity and show that so it’s integral… show that very quickly and you’ll get momentum.”
—Mike Michalowicz
