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In this episode of Don’t Write That Book, listeners will hear step-by-step how Mike expanded the Michalo-verse into licensing his intellectual property to spread the message of his books without overworking himself. He’ll walk you through the process from start to finish.
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“Here’s how licensing works. What I do is I seek out someone who wants to be the service entity behind the intellectual property, the book. I charge a one-Time Master licensing fee. It’s, it’s, I consider it substantial and it’s, it’s only grown over time. What they’re buying is the rights to teach your brand indefinitely and leverage the brand you built.”
—Mike Michalowicz
“it keeps your book alive, but also provides additional revenue, which is significant.”
—AJ Harper
