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In this episode of Don’t Write That Book, Mike and AJ discuss a reality check from his publisher, Penguin Random House. Instead of letting it get them down, you’ll hear them regroup and re-strategize in real time.
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“It’s an opportunity right now. I’m actually really excited.”
—AJ Harper.
“I think it’s too many books. I think you don’t need one every year.”
—AJ Harper
“I don’t have a backlist plan besides the occasional, impromptu promotion. But nothing consistent. And this goes back to my ego. I’m like, the backlist takes care of itself. And it turns out, no it doesn’t.”
—Mike Michalowicz
“I love when you call me out. Wow, this was as raw and real as it gets.”
—Mike Michalowicz
