Episode #21

Use Your Personal Stories in Your Non-Fiction Books

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About the episode

In this episode of Don’t Write That Book, Mike and AJ go in depth on how authors can use their personal stories to connect with readers. They detail pitfalls to avoid, how to get to the turning points and why dramatic stories for the sake of drama aren’t always effective. Authors will also come away with a better understanding of show versus tell, and why that matters.

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Show Highlights

“They think the stories have to be really dramatic, tragic. They think they have to have overcome some major thing in order to be somebody of, of interest. Right. Not true. Right. So you don’t, it’s not about a phoenix rising from the ashes every single time. It’s it could be small moments, but if they’re turning point moments where your behavior change, that’s interesting.”

—AJ Harper.


“We put too much pressure on ourselves to have a first draft. We forget nobody has to read it. It’s just you in that moment.”

—AJ Harper


“The number one form of feedback I get from readers that affirms stories work is when they say, ‘I know you’ve been there.’ And that is a big affirmation. ‘I trust you because I know you’ve been there.’”

—Mike Michalowicz


“Here’s a tip: When a story comes up, capture it as quickly as possible. Usually in my little note taker, I use One Note from Microsoft. Maybe it’s a funny, interesting or profound story, and I don’t know how I’ll use it, but I have at least captured it.”

—Mike Michalowicz

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