Episode #26

Grow Your Readership Through Collaboration

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About the episode

In this episode of Don’t Write That Book, Mike and AJ highlight the importance of good literary citizenship. Mike shares how he formed relationships with influential authors through acts of service, and AJ talks about how newbies can get started from zero, using then-unknown, now NYT bestselling author Julian Winters as an example.

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Show Highlights

“A key tip. Don’t make it promotional about yourself. Always approach with an act of service. That’s how you build community with fellow authors.”

—Mike Michalowicz


“You need to look at your fellow authors as peers, as part of a community. Finding those authors and forging a relationship with them is also a part of collaboration.”

—AJ Harper


“If I promote your book and your book does well, readers will get interested in our shared topic and then expand their exploration, which means they’ll more likely to read my book.”

—Mike Michalowicz


“It’s not pie. There’s not a finite number of slices. People don’t just read one book on a topic, in other words.”

—AJ Harper

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