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In this episode of Don’t Write That Book, Mike and AJ share just how to track if your book marketing is working. You’ll hear what they’ve used in the past and what they are doing now, and learn how to interpret the data make the most of your marketing energy, what to keep doing and what changes to make in marketing their must-reads.
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“Step one is have a way to track your individual sales and your bulk sales. Step two is, what we do is we set a master spreadsheet and each campaign gets its own tab. So campaign one is influencers, the individuals that I have enough rapport with that I can make the request. When they agree, they’re marked in there as someone that’s gonna support the book distribution. And then we track how many sales they get as best as we can”
—Mike Michalowicz
“I look at Author Central, like every other author. But I’m just now starting a new initiative to prove my theory about selling books. We are creating a new spreadsheet to track exact sales by pulling data from my publisher. But then there’s also Author Central, which correlates, but then I have my audiobook. So I have FindAWay Voices. I have ACX. Then there’s the, I also did the ebook, took that on myself.”
—AJ Harper
