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In this episode of Don’t Write That Book, Mike and AJ pull back the curtain to expose the truth about Amazon Bestseller status, how it’s fleeting and doesn’t ultimately translate into on-going sales. They explain what it takes to get that orange banner and why it doesn’t really matter.
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“Getting that orange ribbon because seven people bought it at 2 a.m. from an obscure category tells you what? Nothing. It’s ego. It’s meaningless and fleeting. It’s gaming the system.”
—AJ Harper
“It also doesn’t translate into success. Seven people buying it one time is not a ‘best-seller’ by any measurable meaning.”
—Mike Michalowicz
