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In this episode, AJ and Mike discuss the all-important job of Chapter One. AJ will break down the necessary elements: meeting the reader where they are, breaking down core message and sharing the promised transformation. They will also cover how to decide if your opening story should focus on pain or promise.
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“I wanted to talk about pain versus promise is because we need to connect with our reader right away, Chapter One right away. When we connect with people, they feel like we understand them. It builds instant rapport.”
—AJ Harper
“I use pain stories because it’s humbling, it’s accessibility, it’s equality. I think a lot of prescriptive authors in the nonfiction space, actually any prescriptive work will put themselves on a pedestal intentionally or otherwise. But then you’re unapproachable.”
—Mike Michalowicz
