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In this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page.
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“We tend to write all these runway chapters before getting to the good stuff. And the reader’s like, ‘Where is it?’ frantically turning pages. We think we need all this buildup. We think we need to give all this context. And the reader is bored out of their skull and trying to find the good stuff. So front loading is: give them the good stuff up front.”
—AJ Harper
“People don’t front load because they’re afraid someone’s going to take their stuff. I would argue, once you put an idea out there, if it’s documented in some form, if it’s on a blog or on a podcast, you’re showing you’re a source of an idea.”
—Mike Michalowicz
