Episode #34

Mike’s Monetization Strategies

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About the episode

In this episode, Mike shares his insights into monetizing books beyond sales. He holds nothing back and gives honest data about speaking engagements, how often and how much he gets paid, strategies he tried, as well as what didn’t work, and what he stopped doing. You’ll come away inspired to try something new!

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Show Highlights

“Profit First generates, as of this morning, 21 leads a day for our members to consider. We call this Natural Lead Flow. Over a year, that’s roughly six or 7,000 leads annually, just from the book. This isn’t someone going on Google saying, oh, where’s the Profit First Professional? It’s someone who’s read the book and sought them out.”

—Mike Michalowicz


“But I do want to caution authors with one book suddenly creating courses and speaking on how to be an author. Like, you need a little more experience than just one thing. Ultimately it will hurt your reputation.”

—AJ Harper

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