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In this episode, Mike and AJ have another friendly battle answering the question: Do endorsements matter? Tune in to hear their individual takes on endorsements from big name authors and listen to the end to find out who won the debate. You’ll hear how Mike goes about getting endorsements, if ghostwriting endorsements are even a thing, and how a newbie author’s entire life was changed because of one. You’ll also learn what to avoid in the Big Ask and the mistake Mike made that he’ll never repeat. You won’t want to miss a moment!
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“So my stance is this, that endorsements, it’s a form. It’s satisfying the ego.”
–Mike Michalowicz
“I think that the general public doesn’t think about it like you think about it. But some people really do read the books because of who gave an endorsement. I’ve seen it with my own eyes.”
—AJ Harper
