In this episode, Mike and AJ discuss a question they get more than almost any other, “Am I qualified to write about my topic?” They’ll share the instances when credibility absolutely matters to readers and when it doesn’t. Listeners will learn how authors can get in front of the credibility issue and even hear AJ’s tips for speaking directly to readers on the page about why the author is, in fact, qualified to write about their chosen topic.
Be sure to sign up below for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
“I think people think they aren’t allowed to write a book. That’s wrong because they equate credibility with degrees, years of experience, um, if they’ve had their own research, all that sort of stuff. There are other ways that you can live up to the material. It can matter for certain types of books and for certain types of genres. But for prescriptive nonfiction, which is what you write and what I help people learn how to write, I think the real credibility factor is less about, do I have a degree?”
—AJ Harper
“I have an author who is sharing her lived experience in her book. She says she’s not a doctor, but speaks from her experience. That transparency yields credibility. I think it gives the reader also the decision, ‘Do I want to follow this or not?’”
—Mike Michalowicz