Episode #44

Don't Write That Conclusion

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About the episode

In this episode, Mike and AJ do a deep dive on how authors should conclude their manuscripts, what elements must be present and what authors should avoid including. You’ll learn about AJ’s Call to Greatness, the way she recommends closing nonfiction books, with a touching tribute to the man behind the Call to Greatness in Mike and AJ’s latest book, All In

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Show Highlights

We don’t consider what the reader actually needs at the end, and it isn’t a summary. I want you to think of your book like a music composition. At the end, what note will you leave them on? How do you want them to feel at the end? ”

—AJ Harper


There’s their page one desire and that dream that I have for them, which is honestly, it’s a dream for them, too. It says buried. It gets revealed in the conclusion.”

—Mike Michalowicz

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