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In this episode, inspired by a listener’s questions, AJ and Mike dive into ways authors can use their book to create engaging content. From social media posts to video, the duo share what is easy to repurpose and how to keep it reader-focused. From newsletters to videos to programs and even to new books, they’ll cover it!
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“I think we, when an author is worried about sharing too much, too often, I think they’re just sick of it themselves. There’s a deep worry of ‘I’m too much. I shouldn’t be too much. So don’t talk about this again and again.’ And it’s just false.”
—AJ Harper
“When you repurpose content, I think the fear is the listener is going to be exhausted hearing the same thing over again. Here’s what I found out: People learn in different ways. The same content presented in a video versus audio versus text is consumed differently. The second thing,: a good message needs to be repeated over and over for people to get it. So it’s a win-win.”
—Mike Michalowicz
