Episode #46

Doubts & Criticisms

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About the episode

In this episode, Mike and AJ address the 800-pound gorilla in the writing room: how to keep the reader on the page until the very end. AJ explains that by just acknowledging where a reader might push back or become riddled with self-doubt, an author can keep the reader turning pages to the very end. (And then telling everyone about the amazing book they just read!)

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Show Highlights

We don’t consider what the reader actually needs at the end, and it isn’t a summary. I want you to think of your book like a music composition. At the end, what note will you leave them on? How do you want them to feel at the end? ”

—AJ Harper


There’s their page one desire and that dream that I have for them, which is honestly, it’s a dream for them, too. It says buried. It gets revealed in the conclusion.”

—Mike Michalowicz

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