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In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!
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“If you’re going to do a live launch event, you just need to understand that your expectations for the purpose of it might be misaligned. You might just want the event to be celebratory and not about moving books.”
—AJ Harper
“I think a big risk [for live launches] is that we go in with the intention of selling books and we have a misconception of the right audience. I think another kind of risk we run is how to actually do the promotion at the event. Do we ask people to buy the book right now? Is that appropriate? Do we do other things to move volumes of books? I don’t know.”
—Mike Michalowicz
